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Key Account Management.

This programme introduces key account managers to best practice in key account management and equips them with an essential set of skills to help them plan for and manage their key account relationships.

Beginning with the classification, selection and management of key accounts, the programme moves on to the profitability and organisational aspects of key account management and examines the leadership qualities and skills required for world-class key account management.

The role of the key account manager has become more important, but also much tougher during the past few years as customers become more demanding, more sophisticated and frequently global in their operations.

Benefits

• Understand the role and responsibilities of account management
• Recognise the differences between account management and selling
• Develop a strategic approach to managing customer relationships
• Understand the importance of identifying and influencing the key decision makers & influencers
• Build stronger customer relationships leading to increased revenues and profitability
• Construct and implement account management plans.

Who should attend?

Key account executives, account managers and those who are progressing into a key account management role, or who have limited experience in managing accounts.

Download full course details...

Key Account Management

Previous comments:

"A great programme which was well presented. It put an end to all the bad sales training experiences I have had in the past."

- Tom Morgan – Key Account Manager – Global Brands

Corporate Training Courses

• Foundation Selling Skills
• Key Account Management
• Win-Win Negotiating
• High Impact Presenting: Presentation Skills
• Working Smarter, Not Harder: Time and Territory Management
• Gaining More Business by Telephone 1: The Effective Tele-Sales Programme
• Gaining More Business by Telephone 2: Telemarketing and Appointment-Making Skills
• How to Work a Room: Networking for Business Results
• Partner Programming: Selling through Resellers
• “No thanks I’m just looking” – Retail Sales Programme

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