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PR in Practice.

1 Day

Outline:

This course will cover PR as a marketing discipline, its function within the marketing mix and its role within a broader business strategy.

Delegates will gain an insight into managing communications, targeting key audiences and structuring an effective PR programme by extending the reach and maximising the impact of a communications campaign, then evaluating success.

Who should attend?

This is a practical, pragmatic introduction to PR for new practitioners, in-house PROs and those in need of a refresher course.

Course Content:

• What is PR?
• The tools of the trade.
• Communicating with the media.
• How to structure a press release.
• Targeting internal audiences.
• The principles of issue and crisis management.
• Underpinning corporate brand values.
• Maximising your coverage and return on investment.
• Interactive team exercises, designed to provide practical instruction by illustrating appropriate case studies.

Delegates will learn to:

• Use PR as a hard-edged business tool.
• Identify a range of effective communications tactics; how and when to use them.
• Understand the role of managed communications in delivering strategic objectives.
• Respond to, then manage a crisis and mitigate the business risk.
• Develop the ways in which effective PR can be evaluated.
• Apply these skills in a variety of different business scenarios.

Open Programme Courses

Personal Development

• Presentation Skills
• Train the Trainer
• Assertiveness Skills
• Time Management
• Finance For Non Finance People

Managerial Skills

• An Introduction to Management
• Leadership Skills
• Project Management
• Appraisal Skills
• Conflict Resolution
• Understanding the People You Manage
  

Marketing and PR Skills

• An Introduction to Marketing
• Complete Direct Marketing
• Direct Mail Techniques
• PR in Practice.
  

Office and Administration Skills

• Telephone and Reception Skills
• Efficient Minute Taking
• Making Meetings Work