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Complete Direct Marketing.

1 Day

Outline:

This course covers direct marketing strategy, campaign management and execution. It demonstrates the use of creative ingredients, databases and how to use both traditional and new media. This intensive course will equip you with the knowledge and skills needed to plan, execute, evaluate and oversee direct marketing programmes; and at the same time how to spend your budget more productively.

Who should attend?

Anyone who has little or no experience of direct marketing and needs a broad, but thorough, understanding of what it is, why it continues to grow, what it can achieve and how.

Course Content:

• Where direct marketing fits in.
• Developing the strategy.
• Mailing lists; finding, evaluating and using.
• Market research, how and why we use it.
• Testing; the rules.
• Direct marketing media; the range available and how to choose and evaluate them.
• The economics of your campaign.
• Telemarketing.
• Database usage.
• Direct marketing on the internet.
• The creative element.

Delegates will learn to:

• Understand the fundamentals of direct marketing.
• Devise, execute and evaluate campaigns.
• Incorporate direct marketing into the overall marketing plan.

Open Programme Courses

Personal Development

• Presentation Skills
• Train the Trainer
• Assertiveness Skills
• Time Management
• Finance For Non Finance People

Managerial Skills

• An Introduction to Management
• Leadership Skills
• Project Management
• Appraisal Skills
• Conflict Resolution
• Understanding the People You Manage
  

Marketing and PR Skills

• An Introduction to Marketing
• Complete Direct Marketing
• Direct Mail Techniques
• PR in Practice.
  

Office and Administration Skills

• Telephone and Reception Skills
• Efficient Minute Taking
• Making Meetings Work