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Direct Mail Techniques.

1 Day

Outline:

An introductory course to provide delegates with the skills they need to create and mange a successful direct mail campaign, from sourcing mailing lists and data processing through to creating and mailing.

Who should attend?

Anyone who as part of their role is responsible at any stage, for the co-ordination and production of direct mail campaigns.

Course Content:

• Planning and scheduling the key elements of your campaign.
• Making the most of the data base and the data you already hold.
• How to get the best data and the best deal.
• Preparing your data for mailing and personalisation.
• Understanding creativity as a mechanism.
• The offer, your response catalyst.
• Buying print and production for direct mail.
• Managing your response and fulfilment.
• Your campaign analysis, evaluating your results for measurement and targeting.

Delegates will learn to:

• Develop a proven system that can be used effectively time and again for all direct mail campaigns.
• Interact within the programme and relate topics to their separate company issues.
• Practice tried and tested methods to ensure mail is read.
• Analyse the campaign overall, and measure the return on investment.

Open Programme Courses

Personal Development

• Presentation Skills
• Train the Trainer
• Assertiveness Skills
• Time Management
• Finance For Non Finance People

Managerial Skills

• An Introduction to Management
• Leadership Skills
• Project Management
• Appraisal Skills
• Conflict Resolution
• Understanding the People You Manage
  

Marketing and PR Skills

• An Introduction to Marketing
• Complete Direct Marketing
• Direct Mail Techniques
• PR in Practice.
  

Office and Administration Skills

• Telephone and Reception Skills
• Efficient Minute Taking
• Making Meetings Work