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An Introduction to Marketing.

1 Day

Outline:

This course is for those new to marketing and for those that need a refresher.

Delegates will be introduced to the importance of identifying customer needs, learn how to target customers, learn how to match their services to customer requirements and learn in detail the 5 Ps of marketing; product, price, promotion, pace and personal service.

Who should attend?

For all those new to the marketing function, customer facing personnel who need to be aware of consumer and marketing principles in general and marketing personnel who need a refresher.

Course Content:

• Disciplined marketing planning.
• The keys to successful planning.
• The definition of marketing.
• The characteristics of effective marketing.
• The development of the marketing mix.
• Understanding the needs of the customer.
• How to use perceptual mapping.
• The product life cycle and the Boston matrix; how it's used.
• Team exercises designed to aid understanding, accompanied by a variety of case studies.

Delegates will learn to:

• Understand the importance of planning and research and where marketing fits into the overall business model.
• Use a strategic approach to developing a marketing plan and how best to implement it.
• Apply their knowledge to a variety of business scenarios.
• Obtain the most from every marketing pound spent.

Open Programme Courses

Personal Development

• Presentation Skills
• Train the Trainer
• Assertiveness Skills
• Time Management
• Finance For Non Finance People

Managerial Skills

• An Introduction to Management
• Leadership Skills
• Project Management
• Appraisal Skills
• Conflict Resolution
• Understanding the People You Manage
  

Marketing and PR Skills

• An Introduction to Marketing
• Complete Direct Marketing
• Direct Mail Techniques
• PR in Practice.
  

Office and Administration Skills

• Telephone and Reception Skills
• Efficient Minute Taking
• Making Meetings Work