Homepage > Corporate Sales Training > “No thanks I’m just looking”—Retail Sales Programme

“No thanks I’m just looking” — Retail Sales Programme.

The biggest challenge for today’s specialty retailer is competing with the larger stores. The Asdas and Tescos of the world are dominating many categories and even niche retailers are not immune to the challenge of successfully competing against these mammoth stores.

Price appears to have become more of a factor in a customer’s buying decision. In fact, the majority of retail sales employees think that price is the primary reason people buy. Even retail store managers have fallen prey to the myth that people buy strictly on price and that effectively competing with the big-box stores is an impossible task.

Too many retail store managers and employees believe that customers are not loyal to the retail stores they buy from. So, they view every interaction as a one-time sale. That means they miss opportunities to sell more items and enhance the customer’s shopping experience.

This is a difficult situation but it’s not impossible to overcome.

The benefits:

• They are able to easily identify what customers are looking for. This means that customers get a product that is perfect for their individual situation. This improves customer satisfaction and reduces sales returns and refunds which frees up valuable time for retail employees to engage in selling instead of administrative work.
• They quickly separate lookers, tire-kickers, and time wasters from qualified buyers which means they spend more time with people who are actually interested in buying their product or service. This increases their productivity and retail sales per hour.
• Price objections become less of an issue because people learn how to increase the value of their product and service. In fact, it’s not uncommon to eliminate many objections altogether.
• Selling high-margin accessories becomes easier and this drives more money directly to the bottom-line.
• Customer loyalty increases which means people return to the retail store more frequently and spend more than the average customer. These customers also ask for fewer discounts which means higher profit margins.
• Increase the number of retail items sold in each transaction. This not only helps to increase your retail sales, it also enhances the customer’s experience which translates into a higher level of loyalty.
• Managers become proficient at coaching their employees on retail sales training skills. This reduces employee turnover, improves their performance, and helps to increase your retail sales results

Who should attend?

Anyone who works in a customer facing retail environment will benefit enormously from this programme.

Download full course details...

“No thanks I’m just looking” – Retail Sales Programme

Previous comments:

"I have been in retail sales for 20 years and I have learned so many new skills on this programme that I can actually use to increase my commission."

- Joe D’Souza – Sore Manager -  Magnet Kitchens

Corporate Training Courses

• Foundation Selling Skills
• Key Account Management
• Win-Win Negotiating
• High Impact Presenting: Presentation Skills
• Working Smarter, Not Harder: Time and Territory Management
• Gaining More Business by Telephone 1: The Effective Tele-Sales Programme
• Gaining More Business by Telephone 2: Telemarketing and Appointment-Making Skills
• How to Work a Room: Networking for Business Results
• Partner Programming: Selling through Resellers
• “No thanks I’m just looking” – Retail Sales Programme

Freephone 0800 088 7338

Or fill in the form below and we will call you back... Title Mr Mrs Ms Miss Dr First name Surname Phone Email Please enter a phone number - your email address is optional. Any information you submit on this site is 100% secure and will never be shared with any third party. We hate spam as much as you do.